Posts from May 2023
30
Marketing? What's the Big Deal?
The internet has a head-spinning number of articles on the interview questions you should ask a Real Estate Agent when you are ready list your home for sale. In my opinion, the most important question that doesn't seem to get a lot of attention is "What will be the marketing strategy for my home?". During the 2020-2022 sellers market we just went through, many Agents didn't do much, if any, marketing. They simply entered the listing into their MLS because they felt the home would sell regardless, and in some cases that was true. However, with a buyers market fast approaching, those agents are going to need to step up their game. So now, more than ever, it's important for you to ask the Agent you are interviewing how they plan on marketing your home.
Marketing a home takes time, effort, and creativity. Not everything on my list below is applicable to every home I market but see how many items on my list the Agent you interview even mentions; and then call me!